BTA members have consistently told us that one of the most important things we can do to improve cycling conditions is to expand public education efforts - to motorists and cyclists who don't (yet) share our vision for safe, sane streets.

The BTA's 2004 Citizens of the Road Campaign answered that call.

The campaign took an edgy, humorous approach to promote the reality that many things are harder to share than the road - a toupee, a bath towel, a pair of skivvies... It's a departure from our usual approach, but this difference allowed us reach out beyond "the choir" to those who need to hear the message.

In the fall of 2004, “Easy to Share” billboards were on display in high-traffic volume areas of N, NE and SE Portland.

At the same time, the campaign developed a series of Share the Road posters, brochures, and stickers – all of which were available at local shops and community events.

Learn more at the Easy to Share website and download the Easy to Share Brochure for tips for how all modes – bikers, drivers, pedestrians – can safely share the road.

Inquire about ordering brochures for classrooms or community events.

We are currently seeking matching funding to run the billboards in the Spring of 2006.  Contact Brita for details at 503.226.0676 x13.

Special thanks go to the City of Portland Transportation Options Division and to River City Bicycles for their support, and to Amy Stork, of Stork Marketing, for her leadership on the campaign.